For ten weeks, I had the opportunity to be a Media Intern at Fallon in Minneapolis. In this role, I assisted Senior Media Planners and Media Directors on a range of tasks and projects aimed at achieving media goals for our client, DSW. My responsibilities included generating daily performance reports for DSW’s paid media campaigns and supporting the planning, execution, and management of paid social campaigns on Meta, with budgets of $90,000 per week. I also conducted a competitor analysis for Sketchers, a key athletic brand at DSW.
Additionally, I contributed to the implementation of paid and out-of-home (OOH) media optimizations for The Onion during the Democratic National Convention (DNC) in July. I developed a brand audit deck for a potential new business opportunity at Fallon, and performed a social listening analysis for Comedy Central, focused on the 2024 Presidential debate, the Republican National Convention (RNC), and the DNC.
These experiences sharpened my skills in paid social advertising, media analytics, media planning and buying, and data-driven strategy, while also exposing me to retail advertising and new business development.
