Myself and the other interns were challenged with the task of creating a new sustainability offering for our agency. The final project deliverable for the new sustainability service offering was a Thought Leadership Campaign. Furthermore, how the agency will position itself to market, objectives, goals, KPIs, paid and owned media plans, events or tradeshow recommendations, and the creative approach. Since I was the Social Media Intern, I worked on the owned, paid, and earned media plans. I assisted in other parts of the offering, including the objectives, goals, and KPIs. This project was worked on for four months with monthly presentations to the client. I wanted to showcase this project on my portfolio, as it was a very rewarding project to be a part of and something the other interns and I are very proud of.